TY  - BOOK
AU  - Kim,W.Chan
AU  - Mauborgne,Renee
TI  - Strategi laut biru =: blue ocean strategy 
SN  - 9789834396879
PY  - 2005///
CY  - Massachusetts
PB  - Harvard Business School Press
KW  - New products
KW  - Market segmentation
N1  - Include index and bibliografi : p. [251]-257
ER  -