Kim, W. Chan. <br/><br/>
Strategi laut biru =  blue ocean strategy :  bagaimana mewujudkan ruang pasaran tanpa perabutan dan menjadikan persaingan tidak relevan / 
 Blue ocean strategy. 
W. Chan Kim,  Renee Mauborgne. 
 - Massachusetts :  Harvard Business School Press,  2005. 
 - xiv, 270 p. :  ill. ;  24 cm. 
<br/><br/>Include index and bibliografi : p. [251]-257. 
<br/><br/><label>ISBN: </label>9789834396879  RM69.90 9781591396192 9834396872 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.<br/>Market segmentation.