Rai, Alok Kumar <br/><br/>
Customer relationship management :  concepts and cases / 
Alok Kumar Rai 
 - New Delhi :  PHI Learning,  2008 
 - xvi, 247 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>9788120335387  RM16.07 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations