TY  - BOOK
AU  - Burton,Dawn
TI  - Cross-cultural marketing: theory, practice and relevance 
SN  - 9780415448925 (hbk.)
PY  - 2009///
CY  - Milton Park, Abingdon, Oxon
PB  - Routledge
KW  - Marketing
KW  - Multiculturalism
KW  - Minority consumers
N1  - Includes bibliographical references and index
ER  -