Burton, Dawn,  1961- <br/><br/>
Cross-cultural marketing :  theory, practice and relevance / 
Dawn Burton 
 - Milton Park, Abingdon, Oxon :  Routledge,  2009 
 - 319 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780415448925 (hbk.) 9780415448932 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Multiculturalism<br/>Minority consumers