TY  - BOOK
AU  - Beasley,Ron
AU  - Danesi,Marcel
TI  - Persuasive signs: the semiotics of advertising 
T2  - Approaches to applied semiotics
SN  - 3110173409 (hbk.)
PY  - 2002///
CY  - Berlin
PB  - Mouton de Gruyter
KW  - Advertising
KW  - Signs and symbols
KW  - Semiotics
N1  - Includes bibliographical references (p. [175]-190) and index
ER  -