Beasley, Ron,  1945- <br/><br/>
Persuasive signs :  the semiotics of advertising / 
by Ron Beasley, Marcel Danesi 
 - Berlin :  Mouton de Gruyter,  2002 
 - xi, 193 p. :  ill. ;  24 cm. 
 - Approaches to applied semiotics ;  4 .
 - Approaches to applied semiotics ;  4 .
<br/><br/>Includes bibliographical references (p. [175]-190) and index 
<br/><br/><label>ISBN: </label>3110173409 (hbk.) 3110173417 (pbk.)  RM178.03 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Signs and symbols<br/>Semiotics