TY - BOOK AU - Kemp,Jerrold E. AU - Morrison,Gary R. AU - Ross,Steven M. TI - Designing effective instruction SN - 0132620804 (pbk.) PY - 1998/// CY - Upper Saddle River, N.J. PB - Merrill KW - Instructional systems KW - Design KW - Curriculum planning N1 - Includes bibliographical references and index ER -