Shaw, Robert <br/><br/>
Computer-aided marketing and selling  information asset management 
Robert Shaw 
 - Oxford  Butterworth-Heinemann  1993 
 - vii, 223 p. : ill. ; 23 cm. 
<br/><br/><label>ISBN: </label>0750617071 
<br/><br/><label>LCCN: </label>91-192582 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing--Data processing<br/>Database marketing<br/>Database management