TY  - BOOK
AU  - Wilson,Jerry S.
AU  - Blumenthal,Ira
TI  - Managing brand you: seven steps to creating your most successful self 
SN  - 9780814410684
PY  - 2008///
CY  - New York
PB  - AMACOM/American Management Association
KW  - Success
KW  - Branding (Marketing)
N1  - Includes bibliographical references
ER  -