Wilson, Jerry S. Managing brand you : seven steps to creating your most successful self / Jerry S. Wilson and Ira Blumentha - New York : AMACOM/American Management Association, 2008 - xii, 236 p. : ill. ; 24 cm. Includes bibliographical references ISBN: 9780814410684 RM78.01 Subjects--Topical Terms: SuccessBranding (Marketing)