TY  - BOOK
AU  - Maringe,Felix
AU  - Gibbs,Paul
TI  - Marketing higher education: theory and practice 
SN  - 9780335220335
PY  - 2009///
CY  - Maidenhead, England
PB  - Open University Press
KW  - Universities and colleges
KW  - Marketing
KW  - Education, Higher
KW  - Public relations
N1  - Includes bibliographical references : (p. [167]-185) and index
ER  -