Maringe, Felix <br/><br/>
Marketing higher education :  theory and practice / 
Felix Maringe and Paul Gibbs 
 - Maidenhead, England :  Open University Press,  2009 
 - xiv, 195 p. ;  24 cm. 
<br/><br/>Includes bibliographical references : (p. [167]-185) and index 
<br/><br/><label>ISBN: </label>9780335220335  RM511.00 0335220339 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Universities and colleges--Marketing<br/>Education, Higher--Marketing<br/>Universities and colleges--Public relations