TY  - BOOK
AU  - Kotler,Philip
AU  - Shalowitz,Joel
AU  - Stevens,Robert J.
TI  - Strategic marketing for health care organizations: building a customer-driven health system 
SN  - 9780787984960
PY  - 2008///
CY  - San Francisco
PB  - Jossey-Bass
KW  - Marketing of Health Services
KW  - methods
KW  - Consumer satisfaction
KW  - United States
ER  -