TY  - BOOK
AU  - Bell,Sandra
ED  - SpringerLink (Online service)
TI  - International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets 
SN  - 9783790820300 (electronic bk.)
U1  - 338.4768380688 22
PY  - 2008///
CY  - Heidelberg
PB  - Physica-Verlag Heidelberg
KW  - Entrepreneurship
UR  - https://eresourcesptsl.ukm.remotexs.co/user/login?url=http://dx.doi.org/10.1007/978-3-7908-2030-0
ER  -