Bell, Sandra. <br/><br/>
International Brand Management of Chinese Companies  Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets /  [electronic resource] : 
by Sandra Bell. 
 - Heidelberg :  Physica-Verlag Heidelberg,  2008. 
 - 370 p. :  ill., digital ;  24 cm. 
 - Contributions to Economics,  1431-1933 .
<br/><br/><label>ISBN: </label>9783790820300 (electronic bk.) 9783790820294 (paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Entrepreneurship.
<br/><br/><label>Dewey Class. No.: </label>338.4768380688