TY  - BOOK
AU  - Viswanathan,Madhu
AU  - Gajendiran,S.
AU  - Venkatesan,R.
ED  - SpringerLink (Online service)
TI  - Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces
SN  - 9781402057694 (electronic bk.)
U1  - 640.73 19
PY  - 2008///
CY  - Dordrecht
PB  - Springer Science + Business Media B.V
KW  - Consumer education
KW  - Education
KW  - Education (general)
KW  - Entrepreneurship
KW  - Marketing
UR  - https://eresourcesptsl.ukm.remotexs.co/login?url=http://dx.doi.org/10.1007/978-1-4020-5769-4
ER  -