Viswanathan, Madhu.

Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces [electronic resource] / by Madhu Viswanathan, S. Gajendiran, R. Venkatesan. - Dordrecht : Springer Science + Business Media B.V, 2008. - 248 p. : digital ; 24 cm. - Education in the Asia-Pacific Region: Issues, Concerns and Prospects ; 12 .

9781402057694 (electronic bk.) 9781402057687 (paper)


Consumer education.
Education.
Education (general)
Entrepreneurship.
Marketing.

640.73