TY  - BOOK
AU  - Wierenga,Berend
ED  - SpringerLink (Online service)
TI  - Handbook of marketing decision models
SN  - 9780387782133 (electronic bk.)
U1  - 658.802 22
PY  - 2008///
CY  - Boston, MA
PB  - Springer Science+Business Media, LLC
KW  - Marketing
KW  - Decision making
KW  - Mathematical models
KW  - Management
UR  - https://eresourcesptsl.ukm.remotexs.co/user/login?url=http://dx.doi.org/10.1007/978-0-387-78213-3
ER  -