Handbook of marketing decision models  [electronic resource] / 
edited by Berend Wierenga. 
 - Boston, MA :  Springer Science+Business Media, LLC,  2008. 
 - 630 p. :  ill., digital ;  24 cm. 
 - International series in operations research & management science,  121  0884-8289 ; .
<br/><br/><label>ISBN: </label>9780387782133 (electronic bk.) 9780387782126 (paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making--Mathematical models.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.802