The silver market phenomenon business opportunities in an era of demographic change / [electronic resource] : edited by Florian Kohlbacher, Cornelius Herstatt. - Berlin, Heidelberg : Springer-Verlag Berlin Heidelberg, 2008. - 506 p. : ill., digital ; 24 cm.

9783540753315 (electronic bk.) 9783540753308 (paper)


Marketing--Social aspects.
Population aging--Economic aspects.
Economics/Management Science.
Demography.

658.800846