Gomes, Lawrence J. <br/><br/>
The Competitive and anticompetitive theories of advertising / 
by Lawrence J.Gomes 
 - Detroit :   Wayne State University,   1982 
 - viii, 166 p. ;  21 cm. 
<br/><br/>Thesis (Ph.D.)-Wayne State University, 1982 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising, Comparison<br/>Advertising<br/>Profit