TY  - BOOK
AU  - Heding,Tilde
AU  - Knudtzen,Charlotte F.
AU  - Bjerre,Mogens
TI  - Brand management: research, theory and practice 
SN  - 9780415443265 (hbk.)
PY  - 2008///
CY  - Abingdon, Oxon
PB  - Routledge
KW  - Brand name products
KW  - Management
KW  - Branding (Marketing)
ER  -