Heding, Tilde <br/><br/>
Brand management :  research, theory and practice / 
Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre 
 - Abingdon, Oxon :  Routledge,  2008 
 - xviii 267 p. :  ill. 24 cm. 
<br/><br/><label>ISBN: </label>9780415443265 (hbk.) 9780415443272 (pbk.)  RM128.45 9780203996171 (ebook) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management<br/>Branding (Marketing)