Doing business in China /
Chao Xi, Morgen Witzel, and Tim Ambler
- 3rd ed.
- New York, NY : Routledge, 2008
- xiii, 289 p. : ill. ; 22 cm.
Rev. ed. of: Doing business in China / Tim Ambler and Morgan Witzel. 2nd ed. 2004
Includes bibliographical references and index
The road to Cathay -- Through a glass darkly : China from a western perspective -- The furniture of the mind -- Relationships and government -- Business and the law -- Creating harmony : alternative venture formats in PRC -- The marketing mix -- The marketing process -- Rightness and correct form : the yi and li of relationships in China -- Doing business with the sojurners : the overseas Chinese communities -- China and the world -- Western and Chinese commercial thinking