TY  - BOOK
AU  - Run,Ernest Cyril de
TI  - Targeted advertising unintended effects
SN  - 9783639061000
PY  - 2008///
CY  - Saarbrucken, Germany
PB  - VDM Verlag Dr. Muller
KW  - Advertising
KW  - Psychological aspects
KW  - Ethnicity
KW  - Social aspects
KW  - Minorities in advertising
KW  - Market segmentation
KW  - Minority consumers
KW  - Attitudes
N1  - References : p. 91-115
ER  -