Run, Ernest Cyril de <br/><br/>
Targeted advertising unintended effects / 
Ernest Cyril de Run 
 - Saarbrucken, Germany :  VDM Verlag Dr. Muller,  2008 
 - 125 p. :  ill. ;  22 cm. 
<br/><br/>References : p. 91-115 
<br/><br/><label>ISBN: </label>9783639061000  RM483.30 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Psychological aspects<br/>Ethnicity--Psychological aspects<br/>Advertising--Social aspects<br/>Minorities in advertising<br/>Market segmentation<br/>Minority consumers--Attitudes