Hendrix, Jerry A.
Public relations cases /
Jerry A. Hendrix, Darrell C. Hayes
- 7th ed.
- Belmont, CA. : Thomson/Wadsworth, 2007
- xii, 449 p. : ill. ; 24 cm.
Includes bibliographical references and index
9780495050285 (pbk.) RM358.37 0495050288 (pbk.)
Public relations--United States--Case studies
Publicity--Case studies