TY  - BOOK
AU  - Williams,Alison
AU  - Mullin,Roddy
TI  - The handbook of field marketing: a complete guide to understanding and outsourcing face-to-face direct marketing 
SN  - 0749450258 (hbk.)
PY  - 2008///
CY  - London
PB  - Kogan Page
KW  - Direct marketing
KW  - Sales promotion
KW  - Sampling
KW  - Branding (Marketing)
N1  - Includes bibliographical references (p. [237]) and index
ER  -