TY  - BOOK
AU  - McDonald,Malcolm
TI  - Malcolm McDonald on marketing planning: understanding marketing plans and strategy 
SN  - 9780749451493 (pbk.)
PY  - 2008///
CY  - London
PB  - Kogan Page
KW  - Marketing
KW  - Planning
KW  - Management
N1  - Includes bibliographical references (p. 192) and index
UR  - http://www.loc.gov/catdir/toc/fy0803/2007037090.html.
ER  -