McDonald, Malcolm. <br/><br/>
Malcolm McDonald on marketing planning :  understanding marketing plans and strategy / 
Malcolm McDonald. 
 - London :  Kogan Page,  2008. 
 - x, 197 p. :  ill. ;  22 cm. 
<br/><br/>Includes bibliographical references (p. 192) and index. 
<br/><br/><label>ISBN: </label>9780749451493 (pbk.)  RM94.61 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning.<br/>Marketing--Management.