TY  - BOOK
AU  - Lincoln,Keith
AU  - Thomassen,Lars
TI  - Private label: turning the retail brand threat into your biggest opportunity 
SN  - 9780749450274 (hbk.)
PY  - 2008///
CY  - London
PB  - Kogan Page
KW  - Retail trade
KW  - Branding (Marketing)
KW  - Management
KW  - Brand name products
N1  - Includes index
UR  - http://www.loc.gov/catdir/enhancements/fy0835/2007037084-t.html.
ER  -