Lincoln, Keith. <br/><br/>
Private label :  turning the retail brand threat into your biggest opportunity / 
Keith Lincoln & Lars Thomassen. 
 - London :  Kogan Page,  2008. 
 - xiv, 297 p. :  ill. ;  24 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9780749450274 (hbk.)  RM145.67 0749450274 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Retail trade.<br/>Branding (Marketing)--Management.<br/>Brand name products--Management.