TY  - BOOK
AU  - Melewar,T.C.
AU  - Karaosmanoglu,Elif
TI  - Contemporary thoughts on corporate branding and corporate identity management
SN  - 0230543146 (hbk.)
PY  - 2008///
CY  - Houndmills
PB  - Palgrave MacMillan
KW  - Corporate identity
KW  - Corporate image
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index
ER  -