Contemporary thoughts on corporate branding and corporate identity management / 
edited by T. C.  Melewar, Elif Karaosmanoglu. 
 - Houndmills :  Palgrave MacMillan,  2008. 
 - xii, 230 p. :  ill. ;  22 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0230543146 (hbk.) 9780230543140 (hbk.) :  RM341.06 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate identity.<br/>Corporate image.<br/>Branding (Marketing).