TY  - SOUND
AU  - Kim,W.Chan
AU  - Mauborgne,Renee
ED  - Gildan Media
TI  - Blue ocean strategy: how to create uncontested market space and make the competition irrelevant 
SN  - 9781596590687
PY  - 2006///
CY  - Ney York
PB  - Gildan Media
KW  - New products
KW  - Market segmentation
KW  - Audiobooks
N1  - Title from container
N2  - In a book that challenges the typical entrepreneurial strategy, W. Chan Kim and Renée Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody'red ocean' of a shrinking profit pool, but by creating'blue oceans': untapped new market spaces ripe for growth
ER  -