Kim, W. Chan <br/><br/>
Blue ocean strategy  how to create uncontested market space and make the competition irrelevant /  [sound recording] : 
W. Chan Kim, Renée Mauborgne 
 - 6 sound discs (7 hrs.) :  digital ;  12 cm. 
 - Your coach in a box .
<br/><br/> Title from container 
<br/><br/> In a book that challenges the typical entrepreneurial strategy, W. Chan Kim and Renée Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody'red ocean' of a shrinking profit pool, but by creating'blue oceans': untapped new market spaces ripe for growth 
<br/><br/><label>ISBN: </label>9781596590687  RM104.90 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.<br/>Market segmentation.<br/>Audiobooks.