TY  - BOOK
AU  - Mazzocchi,Mario
TI  - Statistics for marketing and consumer research
SN  - 9781412911214 (hbk.)
PY  - 2008///
CY  - Los Angeles
PB  - SAGE
KW  - Marketing research
KW  - Statistical methods
KW  - Consumers
KW  - Research
N1  - Includes bibliographical references (p. [387]-398) and index
UR  - http://www.loc.gov/catdir/toc/fy0805/2007936615.html
ER  -