TY  - BOOK
AU  - East,Robert
AU  - Wright,Malcolm
AU  - Vanhuele,Marc
TI  - Consumer behaviour: applications in marketing 
SN  - 9781412934305 (hbk.)
PY  - 2008///
CY  - Los Angeles
PB  - SAGE Publications
KW  - Consumer behavior
N1  - Includes bibliographical references (p. [294]-322 and indexes
ER  -