East, Robert,  1940- <br/><br/>
Consumer behaviour :  applications in marketing / 
by Robert East, Malcolm Wright, and Marc Vanhuele 
 - viii, 334 pages :  Illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [294]-322 and indexes 
<br/><br/><label>ISBN: </label>9781412934305 (hbk.) 9781412934312  RM169.74  Hadiah 1412934311 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior