Kolb, Bonita M. <br/><br/>
Marketing research :  a practical approach / 
Bonita Kolb 
 - Los Angeles :  SAGE,  2008 
 - xiii, 292 p. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [280]-287) and index 
<br/><br/><label>ISBN: </label>1412947960 (hbk.) 9781412947961 (hbk.) 1412947979 (pbk.) 9781412947978 (pbk.)  RM169.74 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research