Craven, Robert <br/><br/>
Bright marketing :  why should people bother to buy from you? / 
Robert Craven 
 - United Kingdom :  Crimson Publishing,  2007 
 - 172 p. :  ill. ;  24 cm. 
<br/><br/>Bibliography : p. 164-165 
<br/><br/><label>ISBN: </label>1854584049 9781854584045  RM68.20 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing