TY  - ADVS
AU  - Nagle,Tom
ED  - Kantola Productions
ED  - Stanford Video
TI  - Don't just set prices: manage them strategically 
PY  - 2005///
CY  - Mill Valley
PB  - Kantola Productions ; Stanford Video
KW  - Pricing
KW  - Marketing
KW  - Management
KW  - Decision making
KW  - Communication in marketing
KW  - Value
KW  - Customer relations
N1  - Lecturer: Thomas T. Nagle
N2  - Thomas T. Nagle, President, CEO, and founder of Strategic Pricing Group, presents a lecture on the importance of communiction with the customer in setting value-based prices
ER  -