Don't just set prices  manage them strategically /  [videorecording] : 
 Stanford executive briefings  [videorecording] : don't just set prices : manage them strategically 
Thomas T. Nagle ; production services provided by Stanford Video ; director, Gordon Gurley. 
 - Mill Valley :  Kantola Productions ; Stanford Video,  2005 
 - 1 videodisc (DVD) (57 min.) :  sd., col. ;  12 cm. 
 - Stanford executive briefings .
<br/><br/>Lecturer: Thomas T. Nagle 
<br/><br/> Thomas T. Nagle, President, CEO, and founder of Strategic Pricing Group, presents a lecture on the importance of communiction with the customer in setting value-based prices 
<br/><br/><label>ISBN: </label> RM320.15 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pricing<br/>Marketing--Management<br/>Marketing--Decision making<br/>Communication in marketing<br/>Value<br/>Customer relations