The seven lost secrets of success : million dollar ideas of Bruce Barton, America's forgotten genius - Vitale, Joe, 1953- (Hoboken, New Jersey : John Wiley & Sons, 2007)
Previously published: Ashland, OH : VistaTron, c1992. 1st ed. With some revisions
Includes bibliographical references and index
Keywords: Barton, Bruce, -- 1886-1967; Advertising -- Psychological aspects; Success in business; Consumer satisfaction; Social responsibility of business