Rowe, Kenneth L. <br/><br/>
Communications in marketing / 
Kenneth L. Rowe 
 - 2nd ed. 
 - New York :  McGraw-Hill,  1978 
 - iv, 124 p. :  ill. ;  27 cm. 
 - Occupational manuals and projects in marketing .
<br/><br/><label>ISBN: </label>007054154X 
<br/><br/><label>LCCN: </label>77-09607 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing