Vivian, John <br/><br/>
The media of mass communication / 
John Vivian 
 - 8th ed., 2008 update 
 - Boston, MA :  Pearson/Allyn and Bacon,  2008 
 - xxvii, 516 p. :  ill. (some col.) ;  28 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780205493708 (pbk.)  RM331.92 020549370X (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media