TY  - BOOK
AU  - Reich,Brian
AU  - Solomon,Dan
TI  - Media rules!: mastering today's technology to connect with and keep your audience 
SN  - 9780470108888 (hbk.)
PY  - 2008///
CY  - Hoboken, N. J.
PB  - John Wiley & Sons
KW  - Communication and technology
KW  - Mass media
KW  - Globalization
N1  - Includes bibliographical references (p. 217-219) and index
UR  - http://www.loc.gov/catdir/toc/ecip0720/2007024179.html
ER  -