Baker, Michael John <br/><br/>
Product strategy and management / 
Michael Baker and Susan Hart 
 - 2nd ed. 
 - Harlow, England :  FT/Prentice Hall,  2007 
 - xviii, 541 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. [504]-526) and index 
<br/><br/>
<br/><br/><label>ISBN: </label>9780273694502 (pbk.)  RM264.84 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>New products--Management--Case studies