Simmons, Robert E. <br/><br/>
Communication campaign management  a systems approach 
by Robert E. Simmons 
 - New York :  Longman,  1990 
 - 237 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>0801304040  RM116.44 
<br/><br/><label>LCCN: </label>89-036276 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Publicity--Management--United States